Pengaruh Intensitas Penggunaan Lagu Niki Zefanya dan Kualitas Lirik sebagai Media Curhat Cinta di Tiktok terhadap Keterbukaan Diri Gen Z
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Abstract
Perkembangan media sosial berbasis video seperti TikTok telah mengubah cara Generasi Z mengekspresikan emosi dan pengalaman personal, termasuk melalui musik sebagai media simbolik keterbukaan diri. Penggunaan lagu-lagu NIKI Zefanya yang dikenal memiliki lirik emosional dan reflektif sebagai latar konten “curhat cinta” di TikTok menunjukkan fenomena yang perlu diuji secara empiris. Penelitian ini bertujuan menguji pengaruh (1) intensitas penggunaan lagu NIKI Zefanya dan (2) kualitas lirik lagu NIKI Zefanya terhadap keterbukaan diri Generasi Z di TikTok, baik secara parsial maupun simultan. Penelitian menggunakan desain survei kuantitatif eksplanatif dengan pengumpulan data melalui kuesioner terstruktur skala Likert lima poin dan purposive sampling, kemudian dianalisis menggunakan regresi linier berganda. Hasil menunjukkan bahwa intensitas penggunaan lagu (β = 0,345; t = 8,051; p < 0,001) dan kualitas lirik (β = 0,317; t = 7,664; p < 0,001) berpengaruh positif dan signifikan terhadap keterbukaan diri; secara simultan model signifikan (F = 71,144; p < 0,001) dan mampu menjelaskan 54,9% varians keterbukaan diri (R = 0,741; R² = 0,549). Temuan ini menegaskan bahwa musik dan lirik berfungsi sebagai sarana ekspresi serta regulasi emosi secara daring, sehingga musik dapat dipahami sebagai medium efektif untuk keterbukaan diri simbolis di media sosial; penelitian selanjutnya disarankan mengeksplorasi variabel psikologis lain dan menggunakan pendekatan metodologis yang lebih beragam.
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