Bias Gender dalam Representasi Perempuan pada Desain Poster Feminisme Berbasis Kecerdasan Buatan DALL·E
Keywords:
Bias Gender, DALL·E, Desain Poster, Feminisme, Representasi PerempuanAbstract
Percepatan adopsi kecerdasan buatan generatif teks ke gambar dalam praktik desain komunikasi visual belum diimbangi literasi kritis mengenai konsekuensi representasionalnya. Sejumlah audit berskala besar menunjukkan bahwa sistem generatif mereproduksi bahkan memperkuat stereotip gender, sehingga muncul paradoks khusus ketika teknologi tersebut digunakan untuk memproduksi poster feminisme, yakni media advokasi yang justru mengusung pesan kesetaraan. Penelitian ini bertujuan mengidentifikasi bentuk bias gender yang muncul dalam representasi perempuan pada desain poster feminisme berbasis DALL·E serta merumuskan kerangka evaluasi kritis penulisan prompt untuk produksi visual yang peka bias. Penelitian menggunakan desain kualitatif deskriptif yang memadukan audit prompt dan analisis semiotika visual sosial. Sepuluh prompt bermasalah dirancang sebagai instrumen analisis, masing-masing menyasar satu risiko bias: objektifikasi tubuh, profesionalisme berbasis penampilan, domestikasi, narasi penyelamat laki-laki, viktimisasi, seksualisasi, penghapusan keberagaman, dominasi terbalik, elitisme kelas, dan stereotip simbol feminin. Setiap keluaran visual dikodekan pada empat indikator, yaitu bias representasional, presentasional, relasional, dan simbolik, oleh tiga pengode secara independen dengan penyelesaian perbedaan melalui konsensus, kemudian dibaca secara denotatif dan konotatif mengikuti tataran penandaan Barthes serta tata bahasa visual Kress dan van Leeuwen. Analisis mencatat 23 sel indikator positif dari 40 sel (57,5%); bias simbolik paling dominan (90%), diikuti bias presentasional (70%), representasional (40%), dan relasional (30%). Sembilan kategori bias gender teridentifikasi. Penelitian ini menyumbangkan rubrik evaluasi prompt lima dimensi yang mendukung produksi poster feminisme yang lebih inklusif dan sadar bias.
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Copyright (c) 2026 Ainal Husna, Juwita Wirta Sri Depi, Hanafi Malik (Author)
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